P.S. A moment at Tissel, Roubaix.
Discovering the stories behind old designs.
A strategist, with a human point of view.
Hi, I'm Tanisha. I believe the best marketing doesn't feel like a pitch. It feels like being understood. I'm a digital strategist who scales communities through mindful communication and unapologetic authenticity.
Previously Sol TV (NYC)· EDHEC· HEC Paris· L'Oréal Brandstorm
actually cares*02 Section · About
My résumé will tell you I'm completing my MSc in Marketing Management in France. It will tell you I grew up in India, that I scaled a New York startup, and that I trained in coaching at the EDHEC Leadership Chair. But what it can't show you is how I got there.
I grew up in Sirsa, a small town in north India (you can think of it as near Delhi). I studied in Bangalore (India's Silicon Valley) and then spent two years building marketing flows for a New York wellness startup, all from my laptop. Now I'm in Lille, France, finishing my MSc at EDHEC. The world feels like one big family to me, and I feel at home almost everywhere I land.
My work is rooted in one belief: behind every data point is a human being. The EDHEC × Potential Life coaching certification taught me to listen the way I now write, slowly, with intent, modulating my voice to match the room. I led 30-minute reflexivity sessions with two senior executives and learned how much can be said in silence. I bring that same presence to the brands I build, whether I'm curating a Pinterest-led mood, writing a campaign that has to land across three cultures, or sitting with a research transcript at midnight.
What I actually do: brand strategy, newsletter growth, and the writing underneath both. I'm comfortable owning a launch end-to-end (research, positioning, copy, email, the GTM doc, the deck) and I love projects where I get to use my communication skills, research brain, and marketing instincts together. I prefer working in a group, sharing ideas and growing collectively. Learning doesn't only happen behind closed doors; it happens every time I share what I know and stay curious about what I don't.
I lean toward wellness, entertainment, and FMCG, because those are the categories where the storytelling has to earn the price tag.
Outside work, you can find me chanting vedic mantras, doing yoga and somatic workouts, playing guitar, reading and attending occult classes (I love jyotisha, Indian astrology), or making and sharing food. You're invited. :)
Three programs that taught me three different things about how brands, people, and stories actually work.
three roomsFour weeks at HEC Paris (online), taught by Professor Anne Michaut (LVMH Chair, ex-Kering, ex-L'Oréal). I studied brand strategy, consumer behaviour, and the touchpoint between heritage and storytelling. I went in expecting case studies on heritage maisons. I left with a vocabulary for craft: how brands treat scarcity, how they protect a point of view, how they decide what not to say. I don't plan to build my career in luxury, but I write differently because of it.
A certification in positive and reflexive leadership, taught between EDHEC and Potential Life. We trained in coaching frameworks (active listening, the art of questioning, emotional intelligence) and I led two 30-minute reflexivity sessions with senior executives. The deepest lesson wasn't about leading. It was about how much room you can hold for someone before you speak. I bring that same quality of attention to every brief I touch.
Participated to compete in L'Oréal's global innovation challenge. My team and I designed Reviving the Pomander, a refillable fine-jewelry fragrance concept built on consumer research with 124 French respondents. The work itself lives in Selected Work. What I carry from Brandstorm is the speed of it: a brief, a team, a deadline, a panel, and the muscle of defending a creative choice in a room of people who could break it.
Click here to view the concept
Four projects across two continents, wellness media, luxury innovation, and the search engines of tomorrow.
Two years as the founding marketer at a New York wellness startup. I led the Holy TV → Sol TV rebrand, scaled the newsletter from zero to ninety-five thousand readers, and built the creator go-to-market from a cold start.
95,000 readers · 23% open rate · 200+ creators onboarded · 300+ research participants
Two years of writing in someone else's voice. Fifty original newsletters, a hundred and forty-nine edited, all under a masthead that wasn't mine. A small selection below; the rest are live across the Sol TV blog and were read by ninety-five thousand subscribers globally.
50+ originals · 149+ edits · One campaign added 5,000 subscribers in 30 days
A refillable fine-jewelry fragrance concept built for a segment luxury perfume keeps missing. Designed for L'Oréal's global innovation challenge with research across one hundred and twenty-four French respondents.
Concept · Brand world · GTM thesis · Sustainability angle
View on CanvaHow ChatGPT, Claude, and Gemini are quietly rewriting what ranking means, benchmarked against traditional Google SEO in the hormonal wellness category, written for marketers who need to plan for a search landscape that already changed.
3 AI engines · Wellness category · Marketer-facing findings
Read on DocsP.S. The Louvre, Paris.
